It’s not very concentrated. I put it on my half bleached , half natural hair for an hour , but didn’t get much result. My hair stayed yellowish even where it’s bleached . But it’s not drying on the other hand unlike other toning products. And second issue is that it’s not really purple it’s more blue tone
This actually works better than I expected! The last purple shampoo I tried did not help my hair quality at all, but this one both does tone down the yellow (I have just bleached hair with no color) and keeps my hair soft and silky. Great product, would purchase again.
My hair is bleached but also curly so it needs a lot of effort to keep the frizz away. I’ve checked the ingredients and it it’s friendly for curly girl method. This conditioner is working pretty well with both maintaining the color and moisturizing the hair. I will continue using it.
Noticeable improvement in colour just after two washes. So happy with this product!
Keep in mind, leave the conditioner for 3-5 minutes so the colour impact is better. I had highlights done about six months ago, and this product definitely revives the look . Also, my hair colourist recommended to only use this once a week, not with every wash, because if used everyday the highlights get darker.
Recommend to anybody with blond hair, your will love this.
This product is great for those who are brassy blonde or going grey and keen to add a few highlights. Honestly you don't need the shampoo, this works great on its own, the shampoo might look like a purple rinse, this is great as a top up and softens your hair at the same time.
Lovely product for a great price - I think the quality is excellent - top salon results, I just wish it was easier to get out of the bottle (hence, I've only given it 4 stars). The product is thick and creamy, great for toning and conditioning dry, blonde hair. I just think that the company needs to redesign the bottle to be upside down or in a jar so that the product is easier to access.
First time to get blonde highlights as never one to color my hair -- did so to grow with gray hair without much maintenance of re-doing hair color every so often. first set of purple shampoo & conditioner i bought from salon where i had my hair done made my hair very dry and gives off a sound like rubber when washing. Now, I use Art Naturals both shampoo & conditioner and my hair is softer without the rubber-y feel and sound. Nice subtle smell too. It will not, however, turn yellowish blonde to ash-y blonde, not that I expected it to. Good for maintaining my highlights while keeping hair feeling soft and fresh-smelling.
i have bleched my underlayer to blonde (i have black hair naturally) and i use it every 2nd day and i noticed it helps to take the brassy color out and it does not dry up the hair. I would recommend this.