HMMMM... I've never bought this kind of shampoo but since my hair is like everywhere in my apartment, I started to worry if I'm gonna lose my hair soon or later (I turned 30 y/o) and that's how I met this K beauty product. Though every time I see this "Loss Care" words in my cabinet, I felt like I don't wanna use it! I'm still young! kind of mood, I finally opened it this summer. It smells pretty good ( reminds me of some herb based shampoo that my mom used to use ), lathers up very well and one push is enough to wash, but it didn't help my hair loss situation because my hair is still everywhere on the floor! But still, I'm happy to continue using this product as I believe it cleans my scalp and my hair looks healthier even without using any hair conditioner or treatment. And I'm becoming more positive about my hair, as it seems to be normal for a human to lose 100 strands of hair per day!