I first tried Lundberg Sprouted Brown Basmati Rice this past spring and was delighted by the soft texture and hint of exotic flavor. I am a fan of Lundberg products overall, not been disappointed by quality. I'm also a fan of foods with sprouted seeds/ingredrients where available. The rice in this product is fresh and consistent through every batch I've made.
Sprouting grains is said to increase the nutritional value by making nutrients more bio available. That being said, I buy this because it has a wonderful flavor and texture that is unique. I really love this but wish it came in 2 lb bags.
I like Lundberg rice. I use the sushi and like to change it up from time to time. I like that this rice is sprouted it makes my stomach much more happy than eating regular brown rice. even if it is organic.